Meet the team

Our team comes with a wealth of financial services experience along with their own individual specialties. With a company culture of support and progress, we are all working together to deliver the best for our clients and each other.

Tony Webster

Tony Webster

Consulting Partner

As an experienced leader of people, Tony has worked through various positions in the financial services sector during the past 27 years, with the last 17 operating as Chief Executive Officer. Tony held CF3 position on the Financial Conduct Authority register between 2004 & 2011.

Specialising in Lending and investments Tony has successfully founded several start-ups taking them from origination through to Venture Capital funding and multi million pound turnover. Tony has a proven track record in negotiating and contracting with FTSE 100 companies and all areas of corporate management.

Adrian Dunn

Adrian Dunn

Consulting Partner

A successful and experienced Managing Director within the Financial Services industry with a proven track record in the area of investments, mortgages and protection products. Adrian has extensive knowledge of the Financial Services market which has been built up over the past 30 years and he has been recognised at various industry summits, conferences and award dinners.

Adrian was responsible for managing the build of a bespoke processing platform that allowed several of the UK’s leading mortgage lenders to outsource their pre-offer mortgage processing.

Sandra Moreton

Sandra Moreton

Administrator

Office: East Grinstead

Sandra has been with Sentry Advice since its launch in 2001, when it was named Fordyce & Playle.

A consummate professional when it comes to the daily administration of the firm with an excellent eye for detail. With a thorough knowledge of the mortgage and protection markets Sandra has the ability to spot issues before they materialise and is able to process applications efficiently.

All the advisers at Sentry lean on Sandra’s dependability and she is the cornerstone of the firm.

Steve English

Steve English

Paraplanner

Office: Eastbourne

Steve has been working in the financial services industry for over 10 years. Specalising in Account Management, Protection and Equity Release.

Outside of work Steve is a keen follower of sport and manages a Sunday League Footabll Team.

Ryan Goddard

Ryan Goddard

MAAT

Accounts Manager

Office: East Grinstead

Ryan is a MAAT qualified accounts manager and he is currently studying for his ACCA exams while also hoping to gain a Diploma in Financial Planning.

Outside of work Ryan enjoys freestyle skiing in the Alps during the winter, whereas in the summer months he tries to get out on his surfboard.

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